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Article


Title

Value creation of a defence industry in a new communication and information environment

Authors

[ 1 ] Instytut Zarządzania Lotnictwem Cywilnym, Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | [ 2 ] Instytut Zarządzania, Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | [ P ] employee

Scientific discipline (Law 2.0)

[5.6] Management and quality studies

Year of publication

2021

Published in

Wiedza Obronna

Journal year: 2021 | Journal volume: t. 276 | Journal number: nr 3

Article type

scientific article

Publication language

english

Keywords
EN
  • Creation of common values
  • Defense industry
  • Relations with the environment
  • Stakeholders
PL
  • Interesariusze
  • Komunikacja społeczna
  • Marketing wartości
  • Marketing zaangażowany społecznie
  • Przedsiębiorstwo
  • Przemysł zbrojeniowy
  • Public relations
  • Społeczna odpowiedzialność biznesu (CSR)
  • Środowisko informacyjne
Abstract

EN An important tendency in managerial decisions is the focus on taking into account the law of the community and local communities. Managers, in accordance with the theory of stakeholders, should take into account the needs of various players. We also support for this in the concept of corporate social responsibility, sustainability or creating shared value. The aim of the article is to present the essence of the influence of secondary stakeholders on the creation of the value of defense enterprises resulting from public relations using digitization and socioeconomic globalization. The results of the conducted research will allow to confirm the legitimacy of decisions made by defense companies, taking into account the maintenance of social relations, especially in the new communication and information environment.

Date of online publication

01.10.2021

Pages (from - to)

90 - 122

DOI

10.34752/2021g276

URL

http://wiedzaobronna.edu.pl/index.php/wo/article/view/123

License type

CC BY-SA (attribution - share alike)

Open Access Mode

open journal

Open Access Text Version

final published version

Release date

01.10.2021

Date of Open Access to the publication

at the time of publication

Points of MNiSW / journal

20.0

Points of MNiSW / journal in years 2017-2021

20.0