Value creation of a defence industry in a new communication and information environment

Joanna Antczak; Aneta Nowakowska-Krystman; Izabela Horzela; Justyna Moskal-Niewczas

doi:10.34752/2021g276

War Studies Academy

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Title

Value creation of a defence industry in a new communication and information environment

Authors

Joanna Antczak (WZiD) ^{[ 1 ][ 6.6 ][ P ]}
Aneta Nowakowska-Krystman (WZiD) ^{[ 2 ][ 6.6 ][ P ]}
Izabela Horzela (WZiD) ^{[ 2 ][ 6.6 ][ P ]}
Justyna Moskal-Niewczas

^{[ 1 ]} Instytut Zarządzania Lotnictwem Cywilnym, Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | ^{[ 2 ]} Instytut Zarządzania, Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | ^{[ P ]} employee

Scientific discipline (Law 2.0)

[6.6] Management and quality studies

Year of publication

2021

Published in

Wiedza Obronna

Journal year: 2021 | Journal volume: t. 276 | Journal number: nr 3

Article type

scientific article

Publication language

english

Keywords

EN

Creation of common values
Defense industry
Relations with the environment
Stakeholders

PL

Interesariusze
Komunikacja społeczna
Marketing wartości
Marketing zaangażowany społecznie
Przedsiębiorstwo
Przemysł zbrojeniowy
Public relations
Społeczna odpowiedzialność biznesu (CSR)
Środowisko informacyjne

Abstract

EN An important tendency in managerial decisions is the focus on taking into account the law of the community and local communities. Managers, in accordance with the theory of stakeholders, should take into account the needs of various players. We also support for this in the concept of corporate social responsibility, sustainability or creating shared value. The aim of the article is to present the essence of the influence of secondary stakeholders on the creation of the value of defense enterprises resulting from public relations using digitization and socioeconomic globalization. The results of the conducted research will allow to confirm the legitimacy of decisions made by defense companies, taking into account the maintenance of social relations, especially in the new communication and information environment.

Date of online publication

01.10.2021

Pages (from - to)

90 - 122

DOI

10.34752/2021g276

URL

http://wiedzaobronna.edu.pl/index.php/wo/article/view/123

License type

CC BY-SA (attribution - share alike)

Open Access Mode

open journal