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Article


Title

Image of uniformed services as an important component of intellectual capital

Authors

[ 1 ] Instytut Zarządzania, Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | [ P ] employee

Scientific discipline (Law 2.0)

[5.3] Security studies
[5.6] Management and quality studies

Year of publication

2021

Published in

Scientific Journal of the Military University of Land Forces

Journal year: 2021 | Journal volume: t. 201 | Journal number: nr 3

Article type

scientific article

Publication language

english

Keywords
EN
  • Management
  • Image
  • Intellectual capital
  • Intangible resources
  • Police
  • Armed Forces
  • Security
PL
  • Image
  • Kapitał intelektualny
  • Policja
  • Służby mundurowe
  • Wizerunek medialny
  • Wojsko
  • Zarządzanie
Abstract

EN Shaping the image of uniformed services is related to many conditions, including historical ones, stereotypes, or the opinion of circles that have often come into conflict with, for example, the Police. Thus, it is more difficult for uniformed services than for enterprises to influence their image in the eyes of society, the more so as the media often create specific messages through their reports. The image of each organization is a component of intellectual capital, which is a consolidated intangible resource. Managing this comprehensive intangible resource will result in, among other things, higher efficiency, increased innovation and creativity, greater involvement of staff, and the desire to self-improve, which will lead to shaping a better and better image. The study aims to present results of research on the image as an intangible resource as an intellectual capital element, and preliminary research on perceiving the image of the Police and the Armed Forces of the Republic of Poland. They were carried out on a selected sample of young people.

Date of online publication

15.09.2021

Pages (from - to)

519 - 533

DOI

10.5604/01.3001.0015.3405

URL

https://zeszyty-naukowe.awl.edu.pl/resources/html/article/details?id=222721

License type

CC BY (attribution alone)

Open Access Mode

open journal

Open Access Text Version

final published version

Release date

15.09.2021 (Date presumed)

Date of Open Access to the publication

at the time of publication

Points of MNiSW / journal

20.0

Points of MNiSW / journal in years 2017-2021

20.0