Image of uniformed services as an important component of intellectual capital

Agnieszka Szczygielska; Dorota Kurek

doi:10.5604/01.3001.0015.3405

Akademii Sztuki Wojennej

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Artykuł

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Tytuł

Image of uniformed services as an important component of intellectual capital

Autorzy

Agnieszka Szczygielska (WZiD) ^{[ 1 ][ 6.3 ][ P ]}
Dorota Kurek (WZiD) ^{[ 1 ][ 6.6 ][ P ]}

^{[ 1 ]} Instytut Zarządzania, Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | ^{[ P ]} pracownik

Dyscyplina naukowa (Ustawa 2.0)

[6.3] Nauki o bezpieczeństwie
[6.6] Nauki o zarządzaniu i jakości

Rok publikacji

2021

Opublikowano w

Scientific Journal of the Military University of Land Forces

Rocznik: 2021 | Tom: t. 201 | Numer: nr 3

Typ artykułu

artykuł naukowy

Język publikacji

angielski

Słowa kluczowe

EN

Management
Image
Intellectual capital
Intangible resources
Police
Armed Forces
Security

PL

Image
Kapitał intelektualny
Policja
Służby mundurowe
Wizerunek medialny
Wojsko
Zarządzanie

Streszczenie

EN Shaping the image of uniformed services is related to many conditions, including historical ones, stereotypes, or the opinion of circles that have often come into conflict with, for example, the Police. Thus, it is more difficult for uniformed services than for enterprises to influence their image in the eyes of society, the more so as the media often create specific messages through their reports. The image of each organization is a component of intellectual capital, which is a consolidated intangible resource. Managing this comprehensive intangible resource will result in, among other things, higher efficiency, increased innovation and creativity, greater involvement of staff, and the desire to self-improve, which will lead to shaping a better and better image. The study aims to present results of research on the image as an intangible resource as an intellectual capital element, and preliminary research on perceiving the image of the Police and the Armed Forces of the Republic of Poland. They were carried out on a selected sample of young people.

Data udostępnienia online

15.09.2021

Strony (od-do)

519 - 533

DOI

10.5604/01.3001.0015.3405

URL

https://zeszyty-naukowe.awl.edu.pl/resources/html/article/details?id=222721

Typ licencji

CC BY (uznanie autorstwa)

Tryb otwartego dostępu

otwarte czasopismo