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Image and Attributes of the Police as an Employer in Poland – Perspective of the Z-Generation


[ 1 ] Instytut Zarządzania, Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | [ P ] employee

Scientific discipline (Law 2.0)

[5.6] Management and quality studies

Year of publication


Published in

International Conference Knowledge-Based Organization. Conference proceedings

Journal year: 2021 | Journal volume: vol. 27 | Journal number: no 1

Article type

scientific article / paper

Publication language


  • Image
  • Pokolenie Z
  • Policja
  • Pracodawcy
  • Wizerunek przedsiębiorstwa
  • Image
  • Attributes
  • Employers
  • Police
  • Generation Z

EN Recruitment to the Police is a continuous process aimed at supplementing the shortage of human resources, whose number for many years has oscillated around 4 thousand. Taking into account the difficulty of obtaining candidates for service, as well as high competitiveness on the labour market among employers, the aim of the conducted research was to identify the quality of the image of the Police as an employer in Poland from the perspective of generation Z, i.e. the group of potential candidates for service. The analysis also focused on the attributes of Police attractiveness, paying particular attention to attractiveness in the economic, developmental and psychological dimensions. An attempt was also made to indicate a typical image of the Police as an employer by means of subjective associations with the brand. For this purpose, potential associations associated with different types of organizational culture were distinguished, and then subjected to the assessment of respondents. The research using a diagnostic survey was conducted on a sample of 100 people in 2019.

Date of online publication


Pages (from - to)

198 - 203




Presented on

The 27th International Scientific Conference Knowledge-Based Organization, 10-12.06.2021, Sibiu, Rumunia

License type

CC BY-NC-ND (attribution - noncommercial - no derivatives)

Open Access Mode

open journal

Open Access Text Version

final published version

Release date


Date of Open Access to the publication

at the time of publication

Points of MNiSW / journal


Points of MNiSW / journal in years 2017-2021