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Article


Title

The use of marketing research methods for evaluation of the capabilities of the Armed Forces of the Republic of Poland. Animalization test

Authors

[ 1 ] Instytut Zarządzania, Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | [ P ] employee

Scientific discipline (Law 2.0)

[5.6] Management and quality studies

Year of publication

2019

Published in

Scientific Journal of the Military University of Land Forces

Journal year: 2019 | Journal volume: t. 194 | Journal number: nr 4

Article type

scientific article

Publication language

english

Keywords
EN
  • Defence capability
  • Defence capability of a State
  • Marketing research
  • Qualitative research
  • State defensive potential
  • Armed Forces
  • Poland
PL
  • Badania jakościowe
  • Badania marketingowe
  • Obronność państwa
  • Potencjał obronny państwa
  • Zdolność obronna
  • Siły zbrojne
  • Polska
Abstract

EN The article presents the possibilities of using the animalization test included in the marketing research methods (more broadly qualitative research) to carry out analyzes of the defense capabilities and the potential of threats. Information obtained by the application of this method is an illustrative assessment of potentials and can be used to verify quantitative data presenting the defense capabilities of the Republic of Poland.

Date of online publication

16.12.2019

Pages (from - to)

779 - 790

DOI

10.5604/01.3001.0013.6472

URL

https://zeszyty-naukowe.awl.edu.pl/resources/html/article/details?id=195949

License type

CC BY (attribution alone)

Open Access Mode

open journal

Open Access Text Version

final published version

Date of Open Access to the publication

at the time of publication

Points of MNiSW / journal

20.0

Points of MNiSW / journal in years 2017-2021

20.0