Title
The use of marketing research methods for evaluation of the capabilities of the Armed Forces of the Republic of Poland. Animalization test
Authors
[ 1 ] Instytut Zarządzania, Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | [ P ] employee
Scientific discipline (Law 2.0)
Year of publication
2019
Article type
scientific article
Publication language
english
Keywords
EN
Abstract
EN The article presents the possibilities of using the animalization test included in the marketing research methods (more broadly qualitative research) to carry out analyzes of the defense capabilities and the potential of threats. Information obtained by the application of this method is an illustrative assessment of potentials and can be used to verify quantitative data presenting the defense capabilities of the Republic of Poland.
Date of online publication
16.12.2019
Pages (from - to)
779 - 790
License type
CC BY (attribution alone)
Open Access Mode
open journal
Open Access Text Version
final published version
Date of Open Access to the publication
at the time of publication
Ministry points / journal
20
Ministry points / journal in years 2017-2021
20
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