Tytuł
JOB SATISFACTION AND THE IMAGE OF THE ORGANISATION AS AN EMPLOYER - EXPERIENCE OF POLISH EMPLOYEES
Autorzy
[ 1 ] Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | [ P ] pracownik
Dyscyplina naukowa (Ustawa 2.0)
Rok publikacji
2016
Typ rozdziału
rozdział w monografii naukowej / referat
Język publikacji
angielski
Słowa kluczowe
PL
- Pracodawca
- Satysfakcja zawodowa
- Wizerunek przedsiębiorstwa
- Praca
EN
- job satisfaction
- image
- employer
Streszczenie
EN An organisation having a strong brand as an employer is an entity that pays particular attention to the needs of its employees, bearing in mind the changes taking place in its environment - the labour market, including social changes such as generational diversity and the resulting different needs, expectations and attitudes. The dynamism of the environment and the desire to remain on the market, including the implementation of the vision and mission, requires that the workforce include people who feel satisfied with their work. Research into both job satisfaction and the quality of an organisational image is becoming the basis for effective employer branding activities, while shaping job satisfaction and caring for image is not an easy task. There are a number of factors that are not always under the organisationís control; however, conducting regular surveys of employee opinions makes it possible to detect potential correlations, allowing for rational personnel and business decisions. Bearing in mind the importance of both issues ñ job satisfaction and the image of the organisation as an employer - including the importance of carrying out research enabling a qualitative assessment of these variables, the main aim of this article is to show the relationship between employee satisfaction and the quality of the employer's image. In addition, taking into account demographic changes and their impact on the labour market, the author has analysed the relationship between gender and generational affiliation and feelings of job satisfaction and views on the quality of the employer's image. The article presents the results of research conducted using the CAWI technique on a sample of 384 employees from Poland in 2022
Strony (od-do)
33 - 45
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