SIGNIFICANCE OF STAFF IN NATIONAL SECURITY-ORIENTED PUBLIC BENEFIT ORGANISATIONS IN DIVERSYFYING ONLINE REVENUE SOURCES

Marian Oliński; Marzena Piotrowska-Trybull; Dorota Kurek

War Studies Academy

PL EN

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Title

SIGNIFICANCE OF STAFF IN NATIONAL SECURITY-ORIENTED PUBLIC BENEFIT ORGANISATIONS IN DIVERSYFYING ONLINE REVENUE SOURCES

Authors

Marian Oliński ^{[ 1 ]}
Marzena Piotrowska-Trybull (WZiD) ^{[ 2 ][ 6.6 ][ P ]}
Dorota Kurek (WZiD) ^{[ 2 ][ 6.6 ][ P ]}

^{[ 1 ]} Uniwersytet Warmińsko-Mazurski | ^{[ 2 ]} Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | ^{[ P ]} employee

Scientific discipline (Law 2.0)

[6.6] Management and quality studies

Year of publication

2025

Published in

Optimum. Economic Studies

Journal year: 2025 | Journal number: 1(119)

Article type

scientific article

Publication language

english

Keywords

EN

Non-profit organisations
National security
Employee engagement
Volun-teers
Online revenue sources

PL

Bezpieczeństwo narodowe
Fundraising
Instytucje nonprofit
Internet
Przychody
Wolontariusze
Zaangażowanie pracowników

Abstract

EN Purpose - This study aims to elucidate the roles of staff involvement in enhancing the diversity of online revenue sources in national security-oriented public benefit organisations (PBOs). Research method - In this study, a secondary analysis of financial and substantive reports from PBOs is conducted, supplemented by a content analysis of their websites to identify existing online revenue sources. Results - This study proves the importance of staff in creating and maintaining online revenue sources. Furthermore, the utilisation of volunteer work significantly impacts the variety of online revenue sources used by PBOs. Organisations that effectively integrate employees and volunteers into their operations tend to have a more robust online presence and fundraising capacity. Originality / value / implications / recommendations - The study reveals the relationship between the number of employees and volunteers and online revenue sources within the specialised context of national security-oriented PBOs. The findings provide insights for managers of non-profit organisations on various factors, such as the types of employment and volunteer involvement that may influence online fundraising activities.

Pages (from - to)

51 - 73

URL

https://optimum.uwb.edu.pl/index.php/osj/article/view/727/478

License type

CC BY (attribution alone)

Open Access Mode

open journal

Open Access Text Version

final published version

Release date

01.04.2025