Consumer Behaviour on the Market of Traditional and Regional Food in Poland and Portugal

Justyna Górna; Aneta Wysokińska-Senkus; Jagoda Ostrowska

War Studies University

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Chapter

Title

Consumer Behaviour on the Market of Traditional and Regional Food in Poland and Portugal

Authors

Justyna Górna
Aneta Wysokińska-Senkus (WZiD) ^{[ 1 ][ 5.6 ][ P ]}
Jagoda Ostrowska

^{[ 1 ]} Instytut Zarządzania, Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | ^{[ P ]} employee

Scientific discipline (Law 2.0)

[5.6] Learning about management and quality

Year of publication

2019

Chapter type

chapter in monograph / paper

Publication language

english

Keywords

PL

Konsumenci (ekonomia)
Polska
Portugalia
Rynek
Żywność

Abstract

EN Consumer behaviour on the market of traditional and regional food is crucial for the development of this market. The selection of a particular type of food is determined, among others, by consumer food customs. The aim of the conducted research was to compare the behaviour of consumers of the younger generation on the market of traditional and regional food in Poland and Portugal. The study was conducted on a group of 100 respondents from two Polish universities: Poznań University of Economics and Business and Poznan University of Technology, and on a group of 100 respondents from three Portuguese universities: University of Lisbon, NOVA School of Business and Economics, Catolica School of Business and Economics.

Pages (from - to)

13683 - 13692

URL

https://ibima.org/accepted-paper/consumer-behaviour-on-the-market-of-traditional-and-regional-food-in-poland-and-portugal/

Book

Proceedings of the 34th International Business Information Management Association Conference (IBIMA), 13-14 November 2019, Madrid, Spain. Vision 2025: Education Excellence and Management of Innovations through Sustainable Economic Competitive Advantage

Presented on

34th International Business Information Management Association Conference, 13-14.11.2019, Madryt, Spain

Copyrights to the institution

International Business Information Management Association (IBIMA)

Points of MNiSW / chapter

5