2023

chapter in monograph / paper

english

EN An organisation having a strong brand as an employer is an entity that pays particular attention to the needs of its employees, bearing in mind the changes taking place in its environment – the labour market, including social changes such as generational diversity and the resulting different needs, expectations and attitudes. The dynamism of the environment and the desire to remain on the market, including the implementation of the vision and mission, requires that the workforce include people who feel satisfied with their work. Research into both job satisfaction and the quality of an organisational image is becoming the basis for effective employer branding activities, while shaping job satisfaction and caring for image is not an easy task. There are a number of factors that are not always under the organisation's control; however, conducting regular surveys of employee opinions makes it possible to detect potential correlations, allowing for rational personnel and business decisions. Bearing in mind the importance of both issues – job satisfaction and the image of the organisation as an employer – including the importance of carrying out research enabling a qualitative assess- ment of these variables, the main aim of this article is to show the relationship between employee satisfaction and the quality of the employer's image. In addition, taking into account demographic changes and their impact on the labour market, the author has analysed the relationship between gender and generational affiliation and feelings of job satisfaction and views on the quality of the employer’s image. The article presents the results of research conducted using the CAWI technique on a sample of 384 employees from Poland in 2022.

24.01.2024

33 - 45

Bibliografia na stronach 42-44.

Proceedings of the International Scintific Conferences of Faculty of Social Sciences of Daugavpils University. Part I. Issues of Sociology and Management Sciences. The materials of the International Scientific Conference "Social Sciences for Regional Development 2022"

17th International Academic Conference "Social Sciences for Regional Development 2022", 14-15.10.2022, Daugavpils, Latvia

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