Zmiany dyrektywy o audiowizualnych usługach medialnych w świetle polityki Unii Europejskiej
[ 1 ] Katedra Prawa Międzynarodowego, Instytut Prawa, Akademia Sztuki Wojennej | [ P ] employee
EN Revision of the Audiovisual Media Services Directive in the light of European media policy
2020
scientific article
polish
- Akty prawne
- Dyrektywa Unii Europejskiej
- Komunikacja wizualna
- Konwergencja mediów
- Kultura audiowizualna
- Media strumieniowe
- Środki masowego przekazu
- Technologie informacyjno-komunikacyjne (ICT)
EN The Audiovisual Media Services Directive, 2010/13/UE, due to development of convergence and digitalization phenomena, has responded to the technological paradigm shift, thereby continuing the late 1980s standard of transfrontier television. The dramatic shift of all aspects of audiovisual sector which has occurred for the last decade, triggered the adoption of its revision on the 14th of November, 2018 which creates a media framework for the 21st century. The aim of the article is to point out – within the frame of historical aspects of European media policy, including a digital single market impact – the wide spectrum of its implications, taking into consideration the dual – cultural and economic – status of audiovisual media services. Hence, the analysis of certain regulatory changes, concerning the following issues, ought to be mentioned: 1) the scope of the audiovisual media notion; 2) principles of jurisdiction; 3) independence of national media regulators; 4) promotion of European works; 5) requirements for audiovisual commercial communications; 6) consumer protection. The presentation of the subject in the light of the regulation historical aspects allows to come to the certain conclusions regarding the political, economic, social and cultural feasible results of the mentioned changes and their impact on media organisation and management in the new audiovisual environment. Therefore, the legal approach is justified; the interpretation of the law with the subsidiary role of methodological trend of legal hermeneutics are applied. The undertaken subject is up-to-date. Moreover, it is needed to be notified as the Member States are obliged to implement the directive by the 19th of September, 2020.
23.12.2020
435 - 452
Bibliografia, netografia, akty prawne na stronach 449-452.
open journal
final published version
23.12.2020
at the time of publication
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