Use of Modern IT Solutions in the HRM Activities: Process Automation and Digital Employer Branding

Dorota Kurek

doi:10.35808/ersj/2035

War Studies Academy

PL EN

Main page / Publications / Use of Modern IT Solutions in the HRM Activities: Process Automation and Digital Employer Branding

Submit a comment

Article

Download BibTeX

Title

Use of Modern IT Solutions in the HRM Activities: Process Automation and Digital Employer Branding

Authors

Dorota Kurek (WZiD) ^{[ 1 ][ 6.6 ][ P ]}

^{[ 1 ]} Instytut Zarządzania, Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | ^{[ P ]} employee

Scientific discipline (Law 2.0)

[6.6] Management and quality studies

Year of publication

2021

Published in

European Research Studies Journal

Journal year: 2021 | Journal volume: vol. XXIV | Journal number: Special Issue 1

Article type

scientific article

Publication language

english

Keywords

EN

Artificial intelligence
Processes automation
Digital employer branding
HRM
Activities

PL

Budowanie wizerunku pracodawcy
Sztuczna inteligencja
Zarządzanie talentami
Zarządzanie zasobami ludzkimi (HRM)

Abstract

EN Purpose: The aim of the conducted research was to show what kind of solutions based on artificial intelligence are used by modern organizations to automate HRM activities and carry out the so-called digital employer branding. Approach/Methodology/Design: Scientific literature and other reports connected with employer branding and AI were analyzed. Choosing from the group of methods, the author of the article used analysis, synthesis, abstraction, analogy, and comparison. Findings: The research results show that solutions based on AI have found application in onboarding, talent management process or improvement of employee competences. Applicant Tracking Systems, Talent Acquisition Systems and Talent Management Systems as well as chatbots are changing the process of employer branding into digital employer branding. Practical Implications: The results are significant to all kinds of organizations among which there are also public organizations. Implementation of new technologies will not only change the image of the organizations but also will make the HRM activities more objective and easily managed especially while remote work. Originality/Value: The research provides theoretical assumptions and practical answers to encourage further research globally.

Date of online publication

20.03.2021

Pages (from - to)

152 - 170

DOI

10.35808/ersj/2035

URL

https://www.ersj.eu/journal/2035

License type

CC BY (attribution alone)

Open Access Mode

open journal