Title
The value of the product as an essence in market activity. Example from passenger aviation
Authors
[ 1 ] Instytut Zarządzania Lotnictwem Cywilnym, Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | [ P ] employee
Scientific discipline (Law 2.0)
Year of publication
2019
Published in
Article type
scientific article
Publication language
english
Keywords
PL
- Marketing
- Samoloty pasażerskie
- Transport pasażerski
- Transport powietrzny
- Usługi
Abstract
EN In the article, on the example of a civil passenger plane used in transport air services, the essence of the value of a marketing product in market activity was presented. In order to answer the question regarding the assessment of the value of a passenger plane, as a marketing product, by two parties - carriers and producers - the method of comparative analysis of available source data on basic technical and operational parameters of the selected civilian passenger aircraft models manufactured and delivered to the aviation market by the corporation Boeing.
Date of online publication
03.06.2020
Pages (from - to)
46 - 61
Physical description
Tabele
Comments
Bibliografia na str. 60-61
License type
other
Open Access Mode
open repository
Open Access Text Version
final published version
Release date
03.06.2020
Ministry points / journal
5
Ministry points / journal in years 2017-2021
5
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