Title
Dimensions of attractiveness of the Polish army as an employer
Authors
[ 1 ] Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | [ P ] employee
Scientific discipline (Law 2.0)
Year of publication
2024
Article type
scientific article
Publication language
english
Keywords
EN
- dimensions of attractiveness
- employer branding
- military
- service candidates
Abstract
EN Purpose: The main objective of the conducted research was to identify the dimensions of attractiveness of the Polish Army as an employer in the opinion of candidates for military service. Design/methodology/approach: The author of this article, noticing a gap in research results regarding the dimensions of attractiveness of the Polish Army as an employer, undertook a study to identify the dimensions (theoretical model) and empirically verify the model in one of the four target groups of employer branding in the Polish Army. The research using the diagnostic survey method (paper questionnaire) was conducted in November and December 2023 on a sample of 410 candidates for military service. Findings: The study shows that all twelve dimensions of military attractiveness are important in the assessment of candidates for service, while the revealed statistical relationships between attractiveness factors and the level of attractiveness of the military had different strength of relationship, which suggests the possibility of creating a hierarchy of dimensions. According to the candidates, the most important dimensions of attractiveness of the military include the stabilization dimension, social dimension, financial dimension, working conditions and organization, and cultural-affiliation dimension. Research limitations/implications: The research was conducted among candidates for military service, and therefore one of the four target groups of employer branding in the Polish Army was analyzed. As part of future research, it makes sense to learn the perspectives of the other three target groups, including soldiers, which will translate into the possibility of comparing the opinions of internal and external military stakeholders. Practical Implications: The results of the research can provide a basis for improving promotional activities in the Polish Army by using in image activities the key attributes of the military most associated with the military by candidates for service. The indicated activity should translate into an assessment of the military as an employer that meets needs and expectations by creating favorable conditions for work and professional development. Originality/Value: The article presents the author's dimension breakdown of the Polish Army attractiveness as an employer, which was then verified among candidates for military service.
EN Purpose: The main objective of the conducted research was to identify the dimensions of attractiveness of the Polish Army as an employer in the opinion of candidates for military service. Design/methodology/approach: The author of this article, noticing a gap in research results regarding the dimensions of attractiveness of the Polish Army as an employer, undertook a study to identify the dimensions (theoretical model) and empirically verify the model in one of the four target groups of employer branding in the Polish Army. The research using the diagnostic survey method (paper questionnaire) was conducted in November and December 2023 on a sample of 410 candidates for military service. Findings: The study shows that all twelve dimensions of military attractiveness are important in the assessment of candidates for service, while the revealed statistical relationships between attractiveness factors and the level of attractiveness of the military had different strength of relationship, which suggests the possibility of creating a hierarchy of dimensions. According to the candidates, the most important dimensions of attractiveness of the military include the stabilization dimension, social dimension, financial dimension, working conditions and organization, and cultural-affiliation dimension. Research limitations/implications: The research was conducted among candidates for military service, and therefore one of the four target groups of employer branding in the Polish Army was analyzed. As part of future research, it makes sense to learn the perspectives of the other three target groups, including soldiers, which will translate into the possibility of comparing the opinions of internal and external military stakeholders. Practical Implications: The results of the research can provide a basis for improving promotional activities in the Polish Army by using in image activities the key attributes of the military most associated with the military by candidates for service. The indicated activity should translate into an assessment of the military as an employer that meets needs and expectations by creating favorable conditions for work and professional development. Originality/Value: The article presents the author's dimension breakdown of the Polish Army attractiveness as an employer, which was then verified among candidates for military service.
Date of online publication
09.2024
Pages (from - to)
181 - 194
License type
CC BY (attribution alone)
Open Access Text Version
final published version
Release date
09.2024
Date of Open Access to the publication
at the time of publication
Ministry points / journal
70
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