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Title
Issues of brand capital loss risk analysis
Authors
[ 1 ] Instytut Zarządzania Lotnictwem Cywilnym, Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | [ P ] employee
Scientific discipline (Law 2.0)
Year of publication
2020
Published in
Journal year: 2020 | Journal volume: vol. XXV | Journal number: nr 27 (2/2020)
Article type
scholarly article
Publication language
english
Keywords
PL
- Kapitał
- Klient
- Konsumpcja (ekonomia)
- Marka (ekonomia)
- Procesy Markowa
- Ryzyko
- Zarządzanie produktem
Pages (from - to)
109 - 121
Comments
Bibliografia na stronach 120-121.
License type
CC BY-NC-ND (attribution - noncommercial - no derivatives)
Open Access Mode
publisher's website
Open Access Text Version
final published version
Points of MNiSW / journal
20 [List 2019]
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