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Article

Title

Issues of brand capital loss risk analysis

Authors

[ 1 ] Instytut Zarządzania Lotnictwem Cywilnym, Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | [ P ] employee

Scientific discipline (Law 2.0)

5.6 Learning about management and quality

Year of publication

2020

Published in

Humanities and Social Sciences

Journal year: 2020 | Journal volume: vol. XXV | Journal number: nr 27 (2/2020)

Article type

scholarly article

Publication language

english

Keywords
PL
  • Kapitał
  • Klient
  • Konsumpcja (ekonomia)
  • Marka (ekonomia)
  • Procesy Markowa
  • Ryzyko
  • Zarządzanie produktem
Pages (from - to)

109 - 121

DOI

10.7862/rz.2020.hss.20

URL

https://hss.prz.edu.pl/hss/article/view/25

Comments

Bibliografia na stronach 120-121.

License type

CC BY-NC-ND (attribution - noncommercial - no derivatives)

Open Access Mode

publisher's website

Open Access Text Version

final published version

Points of MNiSW / journal

20 [List 2019]