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Article

Title

Market Management in Market Activity

Authors

[ 1 ] Instytut Zarządzania Lotnictwem Cywilnym, Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | [ P ] employee

Scientific discipline (Law 2.0)

[5.9] Pedagogy

Year of publication

2019

Published in

Zeszyty Naukowe Akademii Sztuki Wojennej

Journal year: 2019 | Journal volume: t. 114 | Journal number: nr 1

Article type

scholarly article

Publication language

english

Keywords
PL
  • Gospodarka
  • Marketing
  • Zarządzanie
EN
  • Management
  • Marketing
  • Market
Abstract

EN The article points to the social aspects of marketing in the market activity of business entities. It results in the processual character of management in the exchange of products (values) between two sides of the market (demand and supply), which consists of two market groups (two groups of people). It is these groups of people that are the subject of management, including those involved in the implementation of its basic functions, necessary for the implementation of the objectives of market activity. This subjective character of management was presented in selected economic entities.

Date of online publication

17.11.2019

Pages (from - to)

37 - 52

URL

http://yadda.icm.edu.pl/yadda/element/bwmeta1.element.baztech-96005f50-2c02-4e06-94e3-783bb6e79c71

Comments

Bibliografia na stronie 52.

Copyrights to the institution

Akademia Sztuki Wojennej

Open Access Mode

open repository

Open Access Text Version

final published version

Points of MNiSW / journal

5

Publication indexed in

BazTech