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Title
Market Management in Market Activity
Authors
[ 1 ] Instytut Zarządzania Lotnictwem Cywilnym, Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | [ P ] employee
Scientific discipline (Law 2.0)
Year of publication
2019
Published in
Article type
scholarly article
Publication language
english
Keywords
PL
- Gospodarka
- Marketing
- Zarządzanie
EN
- Management
- Marketing
- Market
Abstract
EN The article points to the social aspects of marketing in the market activity of business entities. It results in the processual character of management in the exchange of products (values) between two sides of the market (demand and supply), which consists of two market groups (two groups of people). It is these groups of people that are the subject of management, including those involved in the implementation of its basic functions, necessary for the implementation of the objectives of market activity. This subjective character of management was presented in selected economic entities.
Date of online publication
17.11.2019
Pages (from - to)
37 - 52
URL
http://yadda.icm.edu.pl/yadda/element/bwmeta1.element.baztech-96005f50-2c02-4e06-94e3-783bb6e79c71
Comments
Bibliografia na stronie 52.
Copyrights to the institution
Akademia Sztuki Wojennej
Open Access Mode
open repository
Open Access Text Version
final published version
Points of MNiSW / journal
5
Publication indexed in
BazTech
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