Title
Commercials Efficacy in Airline Services Promotion
Authors
[ 1 ] Instytut Zarządzania Lotnictwem Cywilnym, Wydział Zarządzania i Dowodzenia, Akademia Sztuki Wojennej | [ P ] employee
Scientific discipline (Law 2.0)
Year of publication
2022
Chapter type
abstract
Publication language
english
Keywords
PL
- Linie lotnicze
- Lotnictwo cywilne
- Marketing
- Obsługa klienta
- Psychologia
- Public relations
- Reklama
- Satysfakcja konsumentów
- Usługi
- Zachowania konsumentów
EN
- Airlines
- Clienting
- Consumer bahaviour
- Consumer satisfaction
- Marketing research
- Private flying
- Psychology
- Public relations
Date of online publication
10.05.2022
Pages (from - to)
16 - 20
Copyrights to the institution
Akademia Sztuki Wojennej
License type
CC BY (attribution alone)
Open Access Mode
publisher's website
Open Access Text Version
final published version
Release date
05.2022 (Date presumed)
Date of Open Access to the publication
at the time of publication
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